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The Blog
Short reads on email signatures, brand details, and the small things that make outreach feel sharper.
- August 17, 20266 min read
How to add a signature in Gmail (desktop, mobile and multiple addresses)
Where the signature setting lives in Gmail on desktop and mobile, how to paste HTML without Gmail stripping it, and the two settings that decide whether your signature shows up on replies.
email signaturesgmailhow-tohtml email - August 3, 20267 min read
How to add a signature in Outlook (all four versions)
Outlook is four different programs sharing a name. Here is where the signature setting lives in each one, how to paste HTML without it collapsing, and the reply setting almost everyone misses.
email signaturesoutlookhow-tohtml email - July 30, 20268 min read
HTML email signature not displaying correctly? Fix it here
Broken images, stacked columns in Outlook, sideways scrolling on phones. The six causes behind almost every HTML signature that renders wrong, with a test and a fix for each.
email signatureshtml emailtroubleshootingoutlookrendering - July 29, 20269 min read
The professional email signature guide
What belongs in a professional email signature, what to cut, and how to build one that survives Outlook, Gmail and a 320px phone screen. The long version.
email signaturesguidehtml emailbest practicesdeliverability - July 29, 20268 min read
7 email signature mistakes that quietly cost you replies
Seven ways a sign-off loses you responses — bloat, blocked images, CSS that Outlook deletes, dead links — with the mechanism behind each and a fix you can apply now.
email signaturesmistakesdeliverabilityhtml email - May 12, 20267 min read
Email signature best practices: the rendering standards
Widths, file weight, logo formats, safe fonts, contrast ratios, dark mode, and reply chains — the technical standards that make a signature render the same way in Gmail, Outlook and Apple Mail.
email signaturesbest practiceshtml emailaccessibility - May 7, 20267 min read
HTML vs image signatures: stop using PNGs
An image signature is a screenshot of your contact details. Here is what happens to it when images are blocked, when a screen reader hits it, and in dark mode — plus the two places an image still belongs.
email signatureshtml emailaccessibilitydeliverability - April 30, 20266 min read
Booking link etiquette: when a calendar link helps and when it grates
A booking link in your signature is a courtesy or a demand depending on who wanted the meeting. Labels, placement, cold outreach, and the two-signature fix.
email signaturesetiquettebooking linkscold outreach